This is the value we add to your brand – In addition to thoughtful and well crafted design solutions of course.  

No matter the nature of the design project that you are initiating, in order for it to be successful, it needs to be seen first. Being understood is a basic requirement. Once seen, it will also need to be remembered. Perhaps most importantly, it has to be authentic and true in order to work in the long term. Our task is to make sure that as many of these boxes as possible are ticked. 

Observing from the outside of your enterprise, we add our own unique perspective when developing the adequate solution to your problem. A perspective which has been shaped and enriched by our collective experiences of living and working in a variety of places with different cultures and points of view.


Keira is from Taiwan. After studying at Central Saint Martins – University of the Arts London and working for renowned design practices in the UK, she returned to her home country. Together with Felix von Bomhard she founded by associates.

Felix is born in Germany and has studied in Germany and Spain before working for established design practises in Munich, Paris and London. And here, in the UK is where their paths finally crossed – the B found the Y and BY Associates was founded.

Together and with our team of passionate professionals, we run BY Associates with a focus on international and intercultural Design. German rigour meets Asian delicateness in the details, with a spritz of British and French flair for good measure.


This all sounds quite good and intriguing to you? Give us a ring, drop us a line, or simply pop by for a chat. We are always excited to meet new people and challenges.

Taipei London / Munich
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