Chamonix An iconic dining choice for celebrating important occasions, Chamonix restaurants have been serving Teppanyaki cuisine since 2005. As the name suggests, the originally Japanese style food is given a French twist in their interpretation of iron griddle cooking. Chamonix is the largest chain within the Wowprime group, who in turn is the largest restaurant conglomerate in Taiwan.

With this rebranding project we focused on the French naming and a luxurious, yet accessible dining experience. Taking inspiration from French graphic culture, the logo is typography only. Patterns reference the elegant lines of the Iris flower, as well as the flames of the fire which are the basis of Teppanyaki cooking. 
 
  Photography by
  Andrew Kan

Taipei London / Munich
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