KPH Kangpinhui is a franchise of local markets in Shanghai. They do focus on providing regional and seasonally fresh produce. Whatever is good and in season comes onto the shelves. Time is of the essence, so a huge variety of product packagings need to be created in fast succession. We started the project with a refreshing of KPH’s visual identity and designed a range of brand collaterals, as well as part of the interiors for the shops. At present, they have 40 shops in Shanghai and 4 in Suzhou.